Airtel Nigeria, the country’s second-largest telecommunications provider, has launched a new television campaign for its Home Broadband suite of products, aiming to enhance internet connectivity for Nigerian households.
The campaign, which premiered at an exclusive screening at Ebonylife Place in Lagos, featured a flagship commercial starring Farooq Oreagba, also known as the “King of Steeze.”
The commercial showcased Airtel’s Home Broadband services, depicting their role in providing seamless internet access across households and supporting Nigerians in business, education, entertainment, and family life.
In his welcome address, Chief Commercial Officer at Airtel Nigeria, Femi Oshinlaja, provided insights into the message of the new commercial, reiterating the brand’s commitment to ensuring seamless connectivity.
“At Airtel, we believe in empowering our customers to break barriers. Our Home BroadBand offers seamless connectivity encouraging Nigerians to enjoy entertainment and family lives without limitations.
“This commercial which features the experiential message of ‘LIVE LIMITELESS’ is not just a launch, but a way of life and Farooq Oreagba identifies with the spirit of limitless possibilities that Airtel Home BroadBand represents,” he said.
Recounting his affiliation with Airtel Home BroadBand, Farooq Oreagba shared his connection to the campaign’s message as proof that every human can live without limits.
“It is an honour to be associated with Airtel, a brand that shares my journey of overcoming obstacles. Ten years ago, I was diagnosed with cancer, and if someone had told me I would be standing here today as an ambassador for Airtel, I wouldn’t have believed it.
“But with resilience, I was determined to stop at nothing. I am the face of this commercial because the message, Live Limitless, deeply resonates with me and I know it has the power to inspire anyone facing challenges,” he said.
The Head of Brands and Advertising, Airtel Nigeria, Bolanle Osotule, highlighted the brand’s mission to empower everyone with the chance to break free from limitations.
She emphasised that Airtel believes everyone can make a meaningful impact when allowed to live a life without limits.
The Director of Corporate Communications and CSR, Femi Adeniran, remarked that Airtel is a customer-focused company intent on continually improving the customer experience.
He said, “As a business, we are dedicated to offering excellent data connections, which have become essential for everyone. Our products and services empower our subscribers to achieve their greatest potential.”