Major firms showcase digital growth at SAP forum



Leading global companies are showcasing their digital transformation achievements at SAP’s flagship Sapphire event in Barcelona, recently.

SAP is one of the market leaders in enterprise application software helping businesses run sustainably.

The event brought together customers, partners, and industry leaders to explore the latest SAP innovations aimed at maximizing organizational potential, according to the organizers.

The Chief Business Officer for Middle East Africa South at SAP, Johannes Dressler, noted the accelerating adoption of cloud technologies and Business AI solutions to drive organisational efficiency and innovation.

“Organisations across all sectors are transforming their operations by leveraging the latest cloud technologies to scale their growth and unlock new capabilities. As the pace of change accelerates and speed and adaptability increasingly become the key drivers of success, we are helping customers speed up the time to value of their technology investments through RISE with SAP.

“And, after an organisation decides on their key technology to transform their existing business, the next question for business leaders is: will our transformed IT landscape be ready for further, fast-paced and unpredictable AI solutions?”

More than 6 000 customers have already moved to RISE with SAP, a managed cloud service that helps organisations transition from on-premise ERP to the cloud, giving them access to powerful cloud-based business management software with embedded intelligence, real-time insights, and advanced technologies such as Business AI.

“One example is international wellbeing drinks business Twinings Ovaltine, which has completed the first stage of its digital transformation journey with a RISE with SAP cloud migration. The move has unified the company’s ERP platforms, improved collaboration and decision-making, and allowed for the expansion of its product roadmap.



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