Nigerian TikTok creators are spearheading efforts to promote the country’s cultural tourism ahead of the festive season.
According to a statement from the video platform, December marks a vibrant period for Nigeria, filled with concerts, festivals, and cultural gatherings, offering both locals and international tourists a unique opportunity to explore the country’s rich cultural offerings.
“Nigerian content creators are at the forefront, leveraging TikTok to highlight the excitement of World Tourism Day and the upcoming Detty December for a global audience. With TikTok’s short-form video format and viral potential, these creators are shining a spotlight on Nigeria’s hidden tourism treasures, from vibrant cultural sites to festive celebrations,” the company noted.
According to TikTok, popular destinations highlighted by creators include Yankari Game Reserve, Lekki Conservation Center, Obudu Mountain Resort, and Agbokim Waterfall.
It added that creators like Lade Ibikunle explored urban and rural adventures, showcasing festivities in smaller towns, noting that Steven Ndukwu provided insights into unique cultural practices.
It said that a solo female traveller, Odenike Oresanya, emphasised safety in exploring Nigeria’s 36 states, while Niyi Fagbemi captured the landscape through cinematic drone footage.
“Boma Queen Wilcox offers historical context in her videos, enriching the travel experience. Nnenna Chibueze focuses on Abuja’s hidden gems, providing local perspectives. Jumoke Munu adds depth with travel vlogs in Yoruba, connecting viewers to Nigeria’s cultural heritage.”
The video platform explained that the concerted efforts of those creators were enhancing Nigeria’s visibility as a travel destination and contributing to the growth of the nation’s tourism sector.
“As Nigeria anticipates welcoming millions of visitors in 2024, TikTok has emerged as a key platform in promoting the country’s tourism potential.”