Pisi, a value-added service provider, has unveiled a new brand identity, marking a significant shift in its mission to offer innovative technological solutions aimed at empowering Nigerian businesses.
Speaking recently at the unveiling ceremony in Lagos, Chief Operating Officer of Pisi, Gabriel Ferrer, explained that the rebranding from Pisi Mobile to Pisi reflects the company’s expanded vision.
“We are not just unveiling a new brand; we are celebrating our commitment to empowering Nigerian businesses,” Ferrer said.
He emphasised that the rebranding introduces several new services and features, including Pisi Ads, a new advertising technology solution, and Pisi Send, a messaging service, both set to launch in 2024.
Pisi also plans to launch a marketplace in 2025, allowing users to buy airtime, pay bills, and more.
“We are continuously developing new features and improving our infrastructure to deliver added value to our customers,” he added, noting that the rebranding also encompasses enhanced payment solutions and further innovations in the company’s VAS business.
Ferrer further elaborated on the company’s evolution, saying, “We started as a VAS aggregator, and we’ve since expanded to offer services that solve existing problems for our customers and businesses across Africa.”
The Head of Business Advertising at Pisi, Bukayo Ewuoso, discussed the motivation behind the rebranding.
He remarked, “Our partners are evolving, and it’s necessary for us to evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better.”
Ewuoso emphasised that Pisi’s new solutions are designed to cater to the diverse needs of various industries, including lifestyle, healthcare, and education.
“We aim to serve businesses in these sectors better by providing locally tailored, technology-driven solutions,” he said.
He reiterated that the company’s customer feedback channels remain active to ensure Pisi’s solutions are always aligned with market needs.
“We are committed to delivering trustworthy and efficient services to Nigerian businesses,” he concluded.