TikTok has taken steps to enhance safety on its platform across Sub-Saharan Africa with the launch of its inaugural Safety Advisory Council and the expansion of its SaferTogether community education campaign.
The Safety Advisory Council, comprising local experts, will collaborate with TikTok to develop forward-looking policies and address regional safety concerns, the video platform said in a statement.
The SaferTogether campaign aims to engage the community in promoting a basic understanding of TikTok’s community guidelines and safety features.
According to TikTok, the campaign will include workshops, social media outreach, and partnerships with key stakeholders to raise awareness about the importance of following TikTok’s community standards.
The Global Head of Outreach and Partnerships, Trust and Safety, TikTok, Valiant Richey, stated, “With the launch of the Sub-Saharan Africa Safety Advisory Council, we are demonstrating our commitment to including expert African voices in our Trust and Safety work.
“This group of leaders was chosen for their broad range of expertise and experience, and we look forward to working with them over the coming years,” he said.
Safaricom has been a long-standing strategic partner of TikTok, collaborating on several mobile and network initiatives over the past several years, including TikTok data bundles and participating in the LevelUpAfrica Creator event.
The Chief Consumer Business Officer, Safaricom Plc, Fawzia Ali, noted, “At Safaricom, we see the internet as a resource that everyone should have access to, safely.
“Having witnessed the announcement of the TikTok Safety Advisory Council and the launch of the SaferTogether campaign, we commend TikTok’s efforts in bringing together various stakeholders for a common goal—ensuring online safety and promoting the safe use of its platform across Africa,” he said.