A digital infrastructure company, Whogohost, has rebranded as GO54, a shift from domains and hosting services to a holistic solution for the digital needs of small businesses.
In a statement released on Monday, the company declared that it was re-entering the market with a new product suite, including an AI-powered website builder, email marketing, bulk SMS, link-in-bio products, payment links for easy transactions, and more.
With 17 years of growth since its founding, GO54 said it had established itself as the largest domain and hosting provider in West Africa.
The Chief Executive Officer of GO54, Toluwani Adejuyigbe, said, “Today marks a milestone in our evolution into a dedicated business partner for businesses online.
“Our mission is crystal clear: empower individuals and businesses to thrive by leveraging the power of the digital age.”
“We understand the importance of the online world, and we’re here to be a trusted partner every step of the way.”
He explained that the firm’s new name leverages the ‘GO’ in its former name, Whogohost, the driving force as businesses go online, with ‘54’ highlighting its near-term ambitions to expand across the continent.
Adejuyigbe stated, “We are not just changing our name. We are enabling online presence in an easy, simple, and affordable way and redefining what it means to succeed online.
“GO54 is a launch pad to the future, built with the innovation, security, and support every individual and business needs to achieve its dreams.”