Influencer marketing pioneer Webfluential marked its 10th anniversary by unveiling an expanded platform designed to bolster the creative economy.
In a statement on Sunday, the company introduced a new range of products and services aimed at empowering content creators and reshaping the digital marketing landscape.
The co-Founder of Webfluential, Murray Legg, stated, “For a decade, Webfluential has been at the forefront of connecting brands with influential voices.”
“Today, we’re taking a giant leap forward. Our new platform isn’t just about influencer marketing anymore—it’s about unleashing the full potential of the creator economy.”
The company said its platform introduces a suite of innovative products and services that cater to the evolving needs of content creators and brands.
According to the company, the platform brings a suite of innovative offerings to address the evolving needs of both content creators and brands, including enhanced content creation and collaboration.
Building on its foundation, Webfluential said it now offers advanced tools for content ideation, creation, and distribution, aiming to foster seamless brand-influencer partnerships.
The company added that direct-to-audience sales will allow creators to monetize their influence directly through integrated e-commerce solutions, offering products and services to their audiences.
Webfluential also highlighted a stock content marketplace feature, enabling creators to produce and sell stock content, opening up additional revenue streams beyond sponsored posts.
The company said lead generation tools will allow creators to serve as valuable channel partners in lead generation for businesses across multiple industries.
Leveraging artificial intelligence, the platform also offers creators and brands data-driven insights to optimize strategies and maximize their return on ad spend, according to the company.
“Stories have always been at the heart of human connection,” added Legg. “Our platform is built on the understanding that in the digital age, creators are the storytellers who forge genuine connections between brands and audiences. We’re giving them the tools to tell these stories more effectively and profitably than ever before.”